One of the breakthrough clothing labels in Aotearoa in the last 10 years has been Mt Maunganui’s Thing Thing. Launched in 2014, the range has a playfulness reflected in the name – it’s a men’s thing, it’s a women’s thing, it’s a Thing Thing.
The label excels in its design and fabric choices. For women, that means bold colours, checks and abstracted floral designs in flowing dresses, coats, cardigans, shirts, shorts and the compulsory trackies. And they have pockets!
For the men, Thing Thing has hoodies, shorts, shirts, T-shirts and fleece pants in the usual shades of greens and blues but also with splashes of colour, checks and stripes.
Thing Thing calls it “fresh fashion from the other side of the street”. Wearing Thing Thing can help you express you own Thing.
In Christchurch, Thing Thing is stocked by Stencil, in The Colombo. Owner James Scott is clear why that is – “We love the brand. It’s unique, there’s a lot more colour and a range of different garments, really well presented and on point for women’s fashion.”